About Avery Dennison
What We Do
Avery Dennison is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets.
Our Competitive Advantage
Avery Dennison’s global scale – operating in over 180 locations – and extensive expertise in our core businesses allows us to be recognized as an industry leader.
Heritage
Ray Stanton (“Stan”) Avery invented the world’s first self-adhesive label as a way to merchandise objects. In 1935, he founded Avery Adhesives in downtown Los Angeles and, in 1990, the company merged with Dennison Manufacturing to form Avery Dennison. Over the past 80+ years, we have grown from one bright idea into a global Fortune 500® corporation that continues to advance quality and innovation in materials science.
THE COMPANY
Materials science is in our DNA.
The pursuit of our vision has aligned our businesses into a focused, customer-driven company that specializes in materials science. Our in-depth pool of expertise and global scale enable us to deliver insights, innovative products and intelligent solutions to customers all over the world.
RBIS History
1935
The Avery Dennison story begins with a few spare parts, $100, and one very bright idea.
1987
Pioneered the multi-substrate, in-plant printer capable of printing care labels and price tickets.
1998
Developed a digital denim care label solution that withstands extreme denim and industrial processes.
2004
First ‘content insensitive’ Radio Frequency Identification (RFID) label is created.
2009
Avery Dennison Retail Branding and Information Solutions is formed, repositioning the Corporation’s second largest business unit.
Label and Packaging Materials
Whatever your industry, whatever your application, and whatever design challenges you face, our label solutions help customers worldwide sell products, increase efficiencies and be more sustainable.
Graphics Solutions
Avery Dennison sets the industry standard in vinyl graphic design and automotive wrap graphics worldwide. From architectural design to vehicle wraps and fleets, our graphic solutions promote creativity and deliver the highest performance for your brand.
Reflective Solutions
Our reflective sheeting was built to illuminate construction work zones, traffic signs, emergency vehicles and fleet trucks, and withstand years of wear and tear, while exceeding industry safety specifications.